On September 5, SDLG and Thailand’s TCC Group officially inaugurated their joint sales and financing company at the Impact Forum International Convention Center in Bangkok. During the ceremony, Mr. Shi Shengyong, Vice General Manager of SDLG and General Manager of SDLG Marketing Company, signed the joint venture agreement with the Thai partner.
Mr. Shi emphasized that the new joint venture marks a strategic step in implementing SDLG’s principle of “extraordinary operations and leapfrog development.” It serves as a key platform for integrating into the Thai and Southeast Asian markets and building a shared value chain with local partners. The company will enhance market responsiveness and service capabilities while providing tailored financing solutions to lower purchase barriers. Customers will benefit from a full-cycle package of product selection, financial support, and after-sales services—realizing SDLG’s “Product + Service + Finance” model.
Representatives from TCC Group highlighted that the venture will leverage SDLG’s advanced product technology and TCC’s local expertise to accelerate dealer network expansion. The company will also establish a professional after-market service system, covering parts supply, repair support, and fleet management, ensuring customers receive full lifecycle value.
At the ceremony, Mr. Shi presented the authorization plaque, officially granting the new venture exclusive rights to sell and service the full range of SDLG equipment in Thailand. The event also showcased SDLG’s latest H-Series loaders and excavators.
Globally, SDLG has established multiple overseas manufacturing bases and marketing centers, with products exported to over 160 countries and regions. Overseas operations continue to grow, particularly along the Belt and Road Initiative. In Thailand, SDLG equipment has been widely deployed in major transportation, energy, and mining projects, earning a strong reputation for reliability and service.
