Xrea seamlessly integrates IoT, cloud computing, AI, and big data, supporting dual-channel access via PC and mobile in over 10 languages. Designed for end-to-end lifecycle management, the platform provides 26 standard functions and 16 value-added features, enabling customers to monitor equipment in real time, optimize efficiency, and reduce O&M costs.
Notable features include real-time operation monitoring and carbon emission tracking, meeting Europe's stringent zero-carbon standards. Meanwhile, remote vehicle locking and geofencing provide strong protection for asset security.
At the launch event, Mr. Yang Dongsheng, Chairman of XCMG Group and XCMG Machinery, emphasized:
“In Europe, For Europe—XCMG is committed to being a trusted partner and key player in Europe’s low-carbon, intelligent, and sustainable future. Xrea isn’t just a technological leap—it’s a localized solution tailored for European customers, addressing their core pain points through digital innovation.”
Xrea will support the post-market value development across XCMG’s 14 global regions, driving deeper insights and value through connected equipment. The platform is also a symbol of co-innovation with global partners—highlighted by the joint exhibition of the Schwing all-electric pump truck and Ultra Eco electric mixer truck, co-developed by XCMG and Schwing.
With the launch of XCMG’s European Training Center and in-house financing platform, the brand continues to strengthen its localized capabilities, offering customers complete support from R&D to manufacturing, supply, sales, service, and financing.
This strategic rollout marks XCMG’s transformation from a traditional equipment manufacturer to a smart service provider. Through the deep integration of telematics and new energy, XCMG is positioning itself at the forefront of the global construction machinery value chain.
As the digital and intelligent backbone of XCMG’s "Five Transformations" strategy, XCMG Hanyun is driving global industry upgrades through constant innovation. Going beyond technology, Hanyun enables XCMG’s localization blueprint, flexibly adapting to each country's regulations and customer needs—from remote equipment management to after-sales services, carbon tracking, and spare parts supply chain optimization.
